Over 2 in 5 Tesla owners experienced intentional damage to their vehicle: study (2025)

A study from insurance agency Guardian Service has suggested that a notable number of Tesla owners in the United States have experienced intentional damage to their vehicles.

Despite this, the majority of Tesla owners who participated in the study were still willing to recommend the company’s vehicles to their friends.

The Study

The insurance agency’s study was conducted in April 2025. As per Guardian Service, the study was aimed at determining how vandalism and targeted hostility, among other factors, are reshaping the EV ownership experience in the United States.

A total of 508 Tesla owners participated in the study. The generational breakdown of respondents was 28% Gen Z, 31% Milennials, and 31% Gen X and Baby Boomers combined.

Intentional Attacks

Reports of intentional damage were widespread among the study’s respondents, with 44% of the study’s participants stating that their vehicle had been keyed, slashed, or otherwise vandalized. Average repair costs for vehicles that experienced intentional damage were almost $1,900.

A total of 43% of the study’s respondents also stated that they had received rude gestures and negative comments from strangers while they were driving their Teslas. A total of 72% of the study’s respondents also believed that they were more likely to be targeted for vandalism compared to other drivers. This may be part of the reason why 66% also stated that they feel anxious leaving their Teslas unattended.

Still Recommended, But Some Are Second-Guessing

Despite their concerns about vandalism, the majority of Tesla owners still seem to be happy with their vehicles. While 19% of the study’s respondents stated that they regretted their Tesla purchase, and while 34% stated that they were considering selling or trading in their Tesla within the next year, 66% of the study’s respondents stated that they were still likely to recommend Tesla to a friend.

The Tesla owners who participated in the study seem more cautious than before, however, with 37% stating that they are now avoiding posting content about their Teslas on social media out of fear of backlash or judgment.

Guardian Service’s full findings of its study can be accessed here.

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Tesla gained Piper Sandler analyst Alexander Potter’s confidence following its Q1 2025 earnings call. Piper Sandler reaffirmed its Overweight rating and $400 TSLA price target, signaling optimism for the company’s robotaxi and affordable vehicle launches expected this year. The firm’s stance reflects Tesla’s resilience amid market challenges.

Despite expectations of weak Q1 financials, Tesla’s stock edged up in after-hours trading, defying skepticism. Piper Sandler’s Alexander Potter noted that the results met the hopes of Tesla supporters, particularly as the company held firm on its timelines. Potter emphasized that anticipation for robotaxi details and new vehicle launches should keep critics at bay, supporting the $400 target.

“In our preview last week, we predicted that (at best) Q1 would be a non-event. With the stock trading up slightly in the after-hours session, it appears our best-case scenario has materialized. Considering generally weak Q1 financials, we think this is the best result that TSLA bulls could’ve reasonably hoped for.

“In our view, the most important Q1 takeaway is this: Tesla didn’t hedge expectations re: launching Robotaxis or lower-priced vehicles in 1H25. With <2 months until the end of June, investors can look forward to some interesting catalysts in the weeks ahead. In our view, this alone should be enough to keep the bears at bay, at least until we have a better idea re: the details of Tesla’s new products, as well as the scale/scope of the Robotaxi launch,” wrote Potter.

Wedbush Securities’ Dan Ives, a longtime TSLA bull, echoed Potter’s optimism for Tesla. Ives raised his price target for Tesla stock from $315 to $350 with a BUY rating. His Tesla upgrade came after Elon Musk’s announcement during the Q1 earnings call that he would reduce his involvement with DOGE, signaling a sharper focus on Tesla.

Tesla’s steady Q1 performance and unwavering commitment to its 2025 roadmap, including the Robotaxi launch and lower-priced models, bolster investor confidence. Piper Sandler’s analysis underscores Tesla’s ability to navigate a competitive electric vehicle market while advancing its technological edge. The upcoming Robotaxi launch and affordable vehicle introductions are pivotal, with analysts expecting these initiatives to drive stock value through 2025.

As Tesla prepares for these milestones, its stock movement reflects market trust in Musk’s vision. With Piper Sandler and Wedbush reaffirming bullish outlooks, Tesla’s strategic moves will remain under close scrutiny, positioning the company to capitalize on its innovation pipeline in a dynamic industry landscape.

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Tesla announced earlier today that it has already launched an abbreviated version of what will eventually be launched as its Robotaxi fleet in both Austin and the San Francisco Bay Area. It is available to employees, Tesla said.

The automaker did not specify exactly how long it has been operating the fleet, which uses the company’s Full Self-Driving (Supervised) suite, but it did indicate that it has completed over 1,500 trips, totaling 15,000 miles of driving.

FSD Supervised ride-hailing service is live for an early set of employees in Austin & San Francisco Bay Area.

We’ve completed over 1.5k trips & 15k miles of driving.

This service helps us develop & validate FSD networks, the mobile app, vehicle allocation, mission control &… pic.twitter.com/pYVfhi935W

— Tesla AI (@Tesla_AI) April 23, 2025

As seen in the video shared by the company, there is a human driver still responsible for keeping tabs on the car and its movements. It is not the version that Tesla plans to eventually roll out in June, which would be completely unsupervised.

Tesla said that using this service has helped develop and validate Full Self-Driving networks. It will also be used to create a mobile app that will facilitate ride requests, vehicle allocation, mission control, and remote assistance operations.

The app appears to be somewhat similar to the images Tesla shared of a mock-up version of the platform last year.

Right around this time in 2024, Tesla shared images of what would be the ride-hailing app for the company, enabling passengers to request a ride from a driverless robotaxi:

Tesla gives first look at Robotaxi-powered ride-hailing service app

We also know, according toTesla App Updates on X, that Tesla will simply integrate this ride-hailing portion of the platform directly into the app the company already operates. There will be no dedicated app for requesting a ride:

🚨 Tesla will integrate Robotaxi ride-sharing directly into the app, there will be no specific and separate app for ride-hailing. https://t.co/bhq3aZcUcc pic.twitter.com/Rb8fFJdh2b

— TESLARATI (@Teslarati) April 23, 2025

The company said in 2024 when teasing the app:

“We have been investing in the hardware and software ecosystems necessary to achieve vehicle autonomy and a ride-hailing service. We believe a scalable and profitable autonomy business can be realized through a vision-only architecture with end-to-end neural networks, trained on billions of miles of real-world data.”

Tesla said it still remains on track to launch a pilot version of the Robotaxi program in Austin in June, something the company has reiterated several times since the start of the new year.

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Wedbush Securities analyst Daniel Ives sees a brighter future for the automaker now that Elon Musk plans to reduce his time with the DOGE team. After the company’s latest earnings call, the long-time TSLA bull raised Tesla’s price target from $315 to $350 with a BUY rating.

“Last night was a pivotal conference call for Musk to turn the corner from this dark chapter as 1Q numbers [ending] a disaster quarter in which deliveries were very soft and Tesla missed the Street on basically every metric.

“More important than numbers, this was the time [Elon] Musk could pivot, speak to shareholders/employees, and take a turn away from the DOGE/Trump White House and recommit as CEO of Tesla…and he did it loudly and clearly in a conference call that we view as a turning point in the Tesla story,” Ives said after Tesla’s earnings call.

Before Tesla’s Q1 2025 earnings call, the Wedbush analyst said the company was at a crossroads. He listed six factors that might be affecting Tesla, which he believed the company should address. Number one on Ives’ list was Tesla’s ascension to a global political symbol associated with the Trump Administration and DOGE.

It must be noted that these are Ives’ opinions and do not apply to the entire public. Some groups separate Elon Musk and Tesla from President Trump and his administration.

During the recent TSLA earnings call, Elon Musk made the separation more apparent partly by announcing that he would significantly reduce his time with DOGE.

“And I think starting probably next month, May, my time allocation to Doge will drop significantly…But starting next month, I’ll be allocating far more of my time to Tesla and now that the major work of establishing the Department of Government Efficiency is done,” Musk said.

Musk also shared his stance on Trump’s auto tariffs, differentiating himself further from the U.S. President and the current administration.

“And I undoubtedly, I’m gonna get a lot of questions about tariffs. And I just wanna emphasize that the tariff decision is entirely up to the President of the United States. I will weigh in with my advice with the President, which he will listen to my advice. But then it’s up to him, of course, to make his decision.

“I’ve been on the record many times saying that I believe lower tariffs are generally a good idea for prosperity, but this decision is fundamentally up to the elected representative of the people being the President of the United States. So, you know, I’ll continue to advocate for lower tariffs rather than higher tariffs, but that’s all I can do,” Musk said.

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